With sales of pizza dropping off, Domino's is looking into both lower prices and offering new menu items, not just dinner-centric, to it's menu.
"We're taking aggressive action to create a stronger value positioning for our brand." said Domino's CEO David Brandon
Yes, better TASTING pizza might help too. YCD feels it way past time to work on a new pizza crust and better tasting sauce for Domino's.
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