Domino's has another bad quarter, considers lowering prices

With sales of pizza dropping off, Domino's is looking into both lower prices and offering new menu items, not just dinner-centric, to it's menu.

"We're taking aggressive action to create a stronger value positioning for our brand." said Domino's CEO David Brandon

Yes, better TASTING pizza might help too. YCD feels it way past time to work on a new pizza crust and better tasting sauce for Domino's.